01 / Selected work
Complex challenges.
Considered solutions.
A selection of the processes, experiences
and programs I’ve helped shape.
Customer experience · Beauty conglomerate01
25brands
12 high-volume intentsBringing customer care together after rapid growth.
When a business grows quickly through acquisitions, each brand brings its own ways of working. Customer care can become a collection of silos. I used AI agents to map the gaps across 25 brands and 12 high-volume intents, then designed a common target state to unify processes across brands and customer segments.
AI-assisted discoveryProcess designCX transformation
Value architecture · Finance outsourcing02
150people in the function
Multi-million-dollar programMaking the value of transformation visible.
A multi-million-dollar outsourcing decision comes with expectations about what will improve. Those expectations need a way to be measured. For a 150-person finance function, I defined value-realization metrics and executive reporting to give leaders a clear basis for tracking the program’s benefits and keeping delivery connected to its business purpose.
Value realizationExecutive reportingResource forecasting
Program management · CX & CRM03
18deliverables
Across 7 workstreamsHelping seven workstreams move as one.
Customer experience takes shape across teams. A CRM transformation needs those teams to share a view of what they are working towards and what depends on whom. I managed 18 deliverables across seven workstreams, aligning stakeholders and coordinating delivery to keep each team’s work connected to the wider transformation.
Program managementStakeholder alignmentDelivery coordination
Value consulting · Telecom04
B2Bservice journeys
Proactive outreach · Continuous value trackingReaching customers before they need to reach out.
An outage, an unclear bill or a payment due can leave a customer looking for answers. For a large telecom player, I identified where proactive notifications could add value across B2B service journeys, then designed and delivered outreach for outages, tech support, bill explanations and payment reminders. Tracking call volumes and promoter scores informed continuous improvements to these communications.
Journey designProactive communicationsValue realization
Business case · Contact centre modernization05
5years
Modular CCaaS business caseGrounding a technology investment in customer demand.
A contact centre investment has to reflect how customers actually seek help. I assessed IVR operations and analysed contact volumes to understand that demand, then built a modular five-year business case for Contact Centre as a Service. The aim was to give modernization decisions a practical foundation, with a view of value over time.
Business-case developmentVolumetric analysisCCaaS
Software engineering · NielsenIQ06
5nations
Pilot launched for 10 clientsTaking an application from requirements to real users.
Building software also means making it usable for the people it serves. In a four-developer team, I helped design, build and test an Azure-hosted barter application, with a pilot for 10 clients in five nations. Alongside development, I aligned requirements and timelines for 20 deliverables, supported onboarding for six APIs and contributed to cloud modernization.
Software engineeringAzureAPI onboarding